Publication: BusinessToday Malaysia · Date: 3 April 2026
BusinessToday's lifestyle desk positions the T11 Pro AI Mattress as DeRUCCI's deliberate pivot into health-tech living, describing it not merely as bedding but as a digital health guardian designed to turn ordinary bedrooms into intelligent wellness spaces. The framing reflects a broader strategic move by the brand, backed by a formal partnership with Malaysian latex heavyweight Getha and an aggressive nationwide retail expansion plan.
According to DeRUCCI Malaysia CEO Melissa Tan, the centrepiece of the T11 Pro is Tidal Algorithm 2.0, a system trained on more than a million ergonomics data points. The mattress is described as continuously mapping the sleeper's body and making micro-adjustments in real time — from shoulders to calves — to maintain optimal spinal alignment throughout the night, with the goal of a bed that actively responds to the user rather than simply supporting them.
The article outlines several standout features: Dual-Zone Autonomous Support for independently personalised comfort on each side of the bed, graphene far-infrared technology to support circulation and ease muscle tension, Sleepcare monitoring that tracks recovery and long-term sleep quality, and more than seven relaxation modes that sync with adjustable bed bases for tailored rest.
BusinessToday also covers DeRUCCI's shift away from traditional retail. With its first Bangsar flagship store now open, the brand is rolling out more than 30 outlets nationwide, anchored by immersive "Sleep Experience Centres" where customers can interact directly with the science behind the product. Separately, the piece details the memorandum of understanding signed with Getha, blending DeRUCCI's Industry 4.0 manufacturing with Getha's 50 years of Malaysian latex expertise, with the explicit goal of tailoring products to local climate, comfort preferences, and lifestyle habits — positioning Malaysia as a regional benchmark for DeRUCCI's expansion across Southeast Asia.