Publication: Grazia Malaysia· Date: 8 April 2026
Grazia Malaysia's culture desk introduces DeRUCCI's arrival in the country with a feature that leans into the brand's research pedigree rather than a straightforward product announcement. The piece opens by noting how much sleep-improvement advice tends to focus on small comforts like silk sheets or lavender oil, before positioning DeRUCCI's approach as something more scientifically grounded: mattresses engineered around the individual sleeper rather than a one-size-fits-all design.
The article traces DeRUCCI's history back to its founding in 2004, highlighting how the company has grown from a bedding manufacturer into a global sleep wellness brand with more than 5,600 stores across over 20 countries and regions, including China, Australia, the US, Singapore, and now Malaysia. It also notes DeRUCCI's use of international materials and research, referencing Germany's Müller 3mesh®, Japan's space resin ball technology, and Italy's Technogel as examples of the global sourcing behind its products.
A significant portion of the piece covers DeRUCCI's Memorandum of Understanding with Getha, a Malaysian natural latex company with more than 50 years of heritage. Grazia frames this as DeRUCCI pairing its tech-led sleep solutions with local expertise to build a sleep ecosystem tailored specifically to Malaysian lifestyles and climate, with the brand's first flagship store now open in Bangsar and more than 30 additional locations planned nationwide.
The feature then turns to the T11 Pro AI Mattress itself, describing it as designed to function more like a personal health hub than a static piece of furniture. It explains how the Tidal Algorithm 2.0 draws on more than a million ergonomics data points to make real-time micro-adjustments that support the body from head to toe, and details the dual-zone autonomous support that lets couples customise each side of the bed independently while reducing motion transfer. The graphene far-infrared technology, aimed at supporting circulation and easing muscle tension, and the Sleepcare monitoring system, which learns and adapts to the user's body over time, round out the coverage.