Publication: The Rakyat Post · Date: 10 April 2026
The Rakyat Post's Malay-language lifestyle desk covered DeRUCCI Malaysia's official launch event for the T11 Pro AI Mattress, held at InterContinental Kuala Lumpur on 9 April 2026. The event doubled as the signing of a strategic Memorandum of Understanding with Getha, one of Malaysia's most established natural latex brands, marking a deliberate move to root DeRUCCI's global technology in local manufacturing expertise.
The report frames the launch as a broader repositioning for DeRUCCI in Southeast Asia: a shift away from conventional mattress retail and toward a "health-tech" lifestyle brand. This shift is anchored by the opening of DeRUCCI's first flagship store in Bangsar on 2 April 2026, with the company targeting more than 30 retail locations across Malaysia in the near term.
On the technology side, the article walks through what it calls the evolution from static bedding to an active, responsive health companion. The T11 Pro is powered by DeRUCCI's AI Tidal Algorithm 2.0, which uses six-zone smart adaptation to make real-time micro-adjustments based on a sleeper's posture and spinal alignment. Key features highlighted include dual-zone autonomous support that lets couples adjust their own side of the bed independently, graphene far-infrared technology aimed at improving circulation and easing muscle tension in the legs, a Sleepcare monitoring system that tracks long-term recovery and sleep quality, and more than seven relaxation modes designed to work with DeRUCCI's adjustable bed bases.
On the Getha partnership, the piece explains that the collaboration goes beyond simple distribution — it's meant to combine DeRUCCI's Industry 4.0 manufacturing capabilities with Getha's five decades of local latex heritage, with the explicit goal of calibrating products to Malaysia's climate and lifestyle. The article positions Malaysia as a regional benchmark for DeRUCCI's planned expansion of its smart sleep ecosystem across Southeast Asia.