Publication: CNA Lifestyle · Date: Jan 2026
CNA Lifestyle's Brand Studio profiled DeRUCCI's Singapore market entry, centred on the brand's AI mattress series — including the newly introduced T11+ and T11Z+ models. The piece opens by framing sleep as one of the few genuine recovery windows in a fast-paced city life, and positions DeRUCCI's mission around making that recovery more achievable through a combination of ergonomic design and embedded sensor technology, rather than the app-and-external-base approach used by many other smart beds.
The article traces DeRUCCI's growth from a bedding manufacturer founded in 2004 into a global sleep wellness brand with more than 5,400 stores across 10 countries and regions, including Singapore, China, Australia, Canada, and the United States. It highlights the company's research partnerships with more than 10 international institutions — among them the MIT Media Lab, Beijing Sport University, Sun Yat-sen University, and The Chinese University of Hong Kong — which have fed into the sensor-driven design behind its smart mattress line. DeRUCCI's product director is quoted describing the company's approach as less about manufacturing mattresses and more about redefining how people experience sleep, through a combination of global research, Industry 4.0 manufacturing, and successive generations of AI technology.
On the technology itself, the piece explains that the T11+ is built around DeRUCCI's patented AI Tidal Algorithm 2.0, using 23 intelligent sensors across five key body areas — shoulders, back, waist, hips, and legs — working with 14 flexible adjustment units to respond to sleeping position, body shape, weight, and movement in order to maintain spinal alignment overnight. It can also pair with DeRUCCI's adjustable smart bed base for preset modes such as zero-gravity, snore relief, and reading, and its dual-zone design lets couples adjust each side independently while minimising motion transfer from a restless partner.
A significant portion of the article covers the mattress's vital-sign monitoring, attributed to DeRUCCI's head of R&D. The system uses cardiopulmonary coupling technology — originally developed at Harvard Medical School — via contactless ballistocardiography rather than the ECG or wearable-based photoplethysmography used by most mainstream sleep trackers, tracking heart rate and breathing without any device on the body. This data is processed extremely quickly, feeding into the AI algorithm to make adjustments within roughly a tenth of a second of detecting a change. The mattress syncs with a companion app that produces a personalised sleep report each morning, covering sleep stages, irregularities, and an overall score.
The article also cites results from a 60-day volunteer trial verified by the Chinese Sleep Research Society, which reportedly found meaningful improvements in sleep latency, reduced tossing and turning, and fewer arousals during the night. It closes by listing DeRUCCI's award recognitions — two CES 2024 Innovation Awards (Digital Health and Smart Home Technology), a TWICE Picks Award at CES 2024, and the Business Intelligence Group's 2024 BIG Innovation Award for Internet and Technology — and includes comments from DeRUCCI Singapore's senior commercial manager on the brand's ambitions to build a connected sleep ecosystem as wellness technology becomes more central to how people think about rest.